Alert Logic

My primary role was to take develop and create net-new assets to further expand the brand for Alert Logic, a cybersecurity company offering MDR services, aiming to bring new ideas to execution and enhance our customer perception of the brand. The primary goal was to create a wide array of assets, that helped to evolve and encompass the brand while maintaining a high quality aesthetic that conveyed professionalism, authority and leader.

After thorough research in both our competitors, target ICP, existing branding and market positioning, My team and I collaborated to develop a comprehensive brand strategy including brand guidelines. Through these initiatives, we created collateral materials such as brochures, reports, customer engagement and digital assets, all consistent with the core values and identity of Alert Logic.

This net-new collateral, following the newly developed style, led to a remarkable transformation for Alert Logic. The modernized visual identity and cohesive collateral materials significantly enhanced brand recognition and customer engagement. The revamped brand image was strongly percieved with the target audience, establishing us as a trusted industry leader. The positive reception manifested into increased customer inquiries, improved trust, and overall revenue growth.