Diggio

Brought on as a contract Brand Developer, I crafted every facet of the brand's identity from the ground up. Collaborating closely with a passionate team, we conceptualized a brand story that resonated deeply with the target audience. From the logo to the color palette that allowed for a diversified set of vibrant, eye-catching color, to the brand illustration system that allowed the team to construct custom illustrations on the fly. I ensured its consistency across all touchpoints, establishing a cohesive and memorable experience for customers.

In the first year, the brand skyrocketed to success, exceeding projections. The market welcomed a fresh approach, and the company began to expand through multiple deals and customer acquisition. This quick growth validated the brand development, establishing that market share and brand awareness were successful.

Through branding and strategic marketing, Diggio managed to carve out a distinctive place in the market. The online and offline campaigns not only showcased the offerings but also shared the brand story. My tenure with Diggio was a testament to the power of a well-crafted brand identity, a passionate team, and a clear vision of what the brand could become.