A track record built inside the category.

Securonix
Director of Corporate Communications & Brand
March 2025 to Present

• Captured leading share of voice in the SIEM / Cybersecurity category, growing share of voice by more than 3x through integrated PR, content, and executive visibility programs.

• Driving 15% of Marketing goal in incremental revenue by directing AI-powered (ChatGPT-driven) content generation and media efforts across the customer journey.

• Increasing demo request traffic and overall web traffic by more than 300% through integrated brand, content, and campaign initiatives.

• Managing a network of 3 PR agencies, securing coverage in Hacker News, Politico, Dark Reading, Bleeping Computer, and The Register.

• Securing executive speaking engagements with Forbes, Dark Reading, AWS, and Black Hat, elevating brand authority and category leadership.

• Leading executive communications strategy, including C-suite messaging, thought leadership, and stakeholder engagement.

• Directing brand and creative strategy across digital, content, and PR channels, incorporating data analytics and market research.

• Leveraging advanced analytics tools to interpret market trends, resulting in data-driven strategy adjustments and improved campaign targeting.

T3 Services Group
Director of Brand Management and Creative
Sept 2023 to March 2025

• Directed brand management initiatives and creative services, leading a comprehensive rebranding campaign that increased customer engagement by 35% and boosted overall brand recognition.

• Creating comprehensive brand and creative strategies, incorporating data analytics and market research findings.

• Directed multi-channel brand strategy initiatives across digital, print, and social platforms, leading to an increase in customer engagement and a 15% growth in market share within the first year.

• Leveraged advanced analytics tools to interpret market trends, resulting in data-driven strategy adjustments and a 30% improvement in campaign targeting.

• Analyze market trends and consumer insights to inform brand strategies, buyer personas, and drive competitive advantage.

• Integrate financial oversight and strategic resource allocation to optimize brands' growth trajectories.

• Implemented stakeholder engagement strategies, resulting in improved communication and project efficiency.

• Leveraged data visualization tools to present real-time brand performance and clarify strategic adjustments.

• Enhance brand equity by overseeing PR activities, including effective media relations and crisis communications, maintaining positive brand reputation.

Panther Labs
Creative Director
Jan 2022 to August 2023

• Directed the construction of brand framework, structuring a strategy that encompassed tone, voice, and thorough auditing, resulting in enhanced brand recognition.

• Executed multifaceted marketing strategies by leveraging cross-functional teams, achieving a 30% uplift in engagement metrics.

• Increased brand presence through strategic public speaking engagements and comprehensive PR efforts, leading to enhanced market recognition.

• Conceptualized, designed, and efficiently managed tradeshow booths, resulting in the generation of 300+ leads and a substantial boost in brand recognition.

• Successfully crafted and oversaw both digital and physical ad campaigns, encompassing key urban billboards in Las Vegas, San Francisco, and Boston.

• Implemented cost management strategies, resulting in a remarkable quarterly cost reduction of $50,000.

• United cross-functional teams to ideate and align marketing campaigns with the brand's vision, resulting in a 20% increase in customer engagement.

• Spearheaded a brand overhaul initiative, leveraging competitive positioning to increase market share by 25% within 12 months, utilizing Adobe Creative Suite and comprehensive market analysis tools.
  
  

Head of Product Design (Interim)
Feb 2023 to June 2023

• Directed comprehensive user research and usability testing to drive UI/UX improvements, leading to a 25% uptick in active user retention.

• Fostered a supportive and creative environment, leading to a notable 20% reduction in designer turnover.

• Delivered compelling design strategies and progress updates to key stakeholders, including C-level executives, securing alignment with business goals and critical support for design initiatives.

• Guided the organization's transition to new design processes, conducting critique sessions, and monitoring the adoption process, resulting in heightened team productivity and improved design quality.

• Implemented transparent and regular communication practices regarding project statuses, upcoming projects, and team performance, reducing confusion and enhancing overall team efficiency.

Alert Logic
Creative Director and Brand Manager
Aug 2022 to Jan 2022

• Achieved substantial cost savings of $100,000 through the effective management of design projects and resources, coupled with improved turnaround times.

• Developed and executed B2B and B2C marketing materials, including print and digital assets, leading to a 20% increase in brand engagement.

• Collaborated seamlessly with multiple departments, including Marketing and Sales, to maximize advertising ROI and consistently elevate design quality.

• Directed production operations with precision, ensuring the highest quality, on-time installation, and prompt delivery of finished work.

• Spearheaded talent development initiatives, increasing design team efficiency and delivering superior creative results.

Senior Graphic Designer
June 2014 to Aug 2022