A highly skilled creative director and brand strategist with a passion for pushing the boundaries in branding, marketing, and making companies first movers. I have 10+ years of experience in the industry, leading a magnitude for projects from Microsoft to LiveNation.
Throughout my career, I have primarily focused on leveraging my expertise to elevate brands to new heights. Being a big design theory and consumer psychology fanatic, I believe that data-driven brand initiatives reap the biggest rewards. If we can pivot quickly on what’s working, we have the opportunity to be a first mover in trends. It’s also pretty awesome when a competitor starts copying your campaign direction.
Through collaborative partnerships, in-depth market research, and the integration of cutting-edge trends, my responsibly is primarily to solve department problems and make sure the companies I work for remain at the forefront of our customers minds through brand footprint, visual representation, strategy, and advertising. My goal is ensure brands consistently feel, sound and appear unique and bigger than our competitors.
What I Provide
Mentors and motivates the design team
Develop brand strategy and internal design strategy
Oversee that all work is highest quality possible
Be a conceptual heavy weight, bringing expertise to the table and make sure the ideas are vetted
Be a trend visionary for pivoting
Collaborate with C-Level to provide new approaches and new perspectives
Experience
Panther Labs
Creative Director
Jan 2022 to August 2023
Created brand, messaging, and strategy guidelines, overseeing a comprehensive brand audit.
Implemented successful PR agency partnerships for increased brand exposure.
Managed trade show booth logistics, generating 500+ leads and boosting brand recognition.
Created and managed digital and physical ad campaigns in key urban centers.
Led a design team, overseeing processes, strategy, and time management.
Implemented cost management strategies, resulting in a $50k quarterly cost reduction.
Collaborated with executives on campaign ideation and deliverables.
Ensured alignment of messaging and deliverables with the brand ethos.
Created engaging talent brand collateral to foster company culture.
Head of Product Design (Interim)
Feb 2023 to June 2023
Took the reins as the Interim Head of Design, leading a 5-member cross-functional product design team, driving forward the strategic vision and design of cutting-edge cybersecurity platform.
Spearheaded the overhaul of the UI/UX of our flagship product to lead to a more streamlined user experience, indicating improved ease of use and product engagement.
Fostered a supportive and creative work environment, driving individual growth and boosting team morale, leading to a 20% decrease in designer turnover rate.
Presented design strategies and progress updates to key stakeholders, including C-level executives, ensuring alignment with business goals and gaining support for design initiatives.
Led the company's transition to new design processes, organized critique sessions, and monitored the adoption process, increasing team productivity and improving design.
Implemented a policy of transparent and regular communication about project statuses, upcoming work, and team performance, reducing confusion and improving overall team efficiency.
Led efforts in creating an internal design system to streamline design processes, increasing productivity and ensuring brand consistency across all products.
Alert Logic
Creative Director and Brand Manager
Aug 2022 to Jan 2022
Achieved a $100k cost reduction in design by employing effective project and resource management techniques, coupled with improved turnaround times.
Conceived a broad spectrum of B2B and B2C advertising collateral, print promotions, and social media content, thereby strengthening brand identity, online visibility, and revenue-driving designs.
Partnered with multiple departments, such as Marketing and Sales, to amplify advertising ROI and design quality.
Directed production operations, ensuring quality, installation, and prompt delivery of finished work. Supervised and trained Graphic Designers and Junior Graphics teams.
Senior Graphic Designer
June 2014 to Aug 2022
Pinpoint Promotions
Graphic Designer
Nov 2009 to June 2014
Education
Visual Communication Degree
Cy-Fair College, Texas
2004 - 2008
Skills
Master - Brand Identity and Management, Adobe Creative Suite, Design
Expert - Leadership, Management, Advertising, Research, Marketing, Print and Prepress
Proficient - Web Design, SEO, UI / UX, Culture Development, Cybersecurity
Familiar - Networking and IT, Mac and PC
Honors & Awards
2016 Kelby Photoshop World 2016 Guru Awards, Winner
2015 Kelby Photoshop World 2015 Guru Awards, Finalist
2013 Advertising Club of Connecticut, 8 Awards
2011 Lead Design, Fastest-Growing Distributor Award, ASI
2010 Featured in Advanced Photoshop Magazine
2010 Best in Show, Advanced Photoshop Magazine
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