I’m a highly skilled brand strategist and creative director with a passion for pushing the boundaries in branding, content marketing, and positioning companies as first movers in market share. I have 10+ years of experience in the industry, with a majority of that time in the cybersecurity industry. I’ve also lead a magnitude for projects for companies such as Microsoft and LiveNation.
Throughout my career, I have primarily focused on leveraging my expertise to elevate brands to new heights. Being a big design theory and consumer psychology fanatic, I believe that data-driven marketing and brand initiatives reap the biggest rewards. If we can pivot quickly on what’s working, we have the opportunity to be a first mover in trends. It’s also pretty awesome when a competitor starts copying your campaign direction.
Through collaborative partnerships, in-depth market research, and the integration of cutting-edge trends, my responsibly is primarily to solve awareness problems and make sure the companies I work for remain at the forefront of our customers minds through brand footprint, visual representation, strategy, and advertising. My goal is ensure brands consistently feel, sound and appear unique and bigger than our competitors.
What I Provide
Mentors and motivates the design team
Develop brand strategy and internal design strategy
Oversee that all work is highest quality possible
Be a conceptual heavy weight, bringing expertise to the table and make sure the ideas are vetted
Be a trend visionary for pivoting
Collaborate with C-Level to provide new approaches and new perspectives
Experience
T3 Services Group
Director of Brand Management and Creative
Sept 2023 to Present
Directed brand management initiatives and creative services, leading a comprehensive rebranding campaign that increased customer engagement by 35% and boosted overall brand recognition.
Creating comprehensive brand and creative strategies, incorporating data analytics and market • research findings.
Directed multi-channel brand strategy initiatives across digital, print, and social platforms, leading to an increase in customer engagement and a 15% growth in market share within the first year.
Leveraged advanced analytics tools to interpret market trends, resulting in data-driven strategy adjustments and a 30% improvement in campaign targeting.
Analyze market trends and consumer insights to inform brand strategies, buyer personas, and drive competitive advantage.
Integrate financial oversight and strategic resource allocation to optimize brands' growth trajectories.
Implemented stakeholder engagement strategies, resulting in improved communication and project efficiency.
Leveraged data visualization tools to present real-time brand performance and clarify strategic adjustments.
Enhance brand equity by overseeing PR activities, including effective media relations and crisis communications, maintaining positive brand reputation.
Panther Labs
Creative Director
Jan 2022 to August 2023
Directed the construction of brand framework, structuring a strategy that encompassed tone, voice, and thorough auditing, resulting in enhanced brand recognition.
Executed multifaceted marketing strategies by leveraging cross-functional teams, achieving a 30% uplift in engagement metrics.
Increased brand presence through strategic public speaking engagements and comprehensive PR efforts, leading to enhanced market recognition.
Conceptualized, designed, and efficiently managed tradeshow booths, resulting in the generation of 300+ leads and a substantial boost in brand recognition.
Successfully crafted and oversaw both digital and physical ad campaigns, encompassing key urban billboards in Las Vegas, San Francisco, and Boston.
Implemented cost management strategies, resulting in a remarkable quarterly cost reduction of $50,000.
United cross-functional teams to ideate and align marketing campaigns with the brand's vision, resulting in a 20% increase in customer engagement.
Spearheaded a brand overhaul initiative, leveraging competitive positioning to increase market share by 25% within 12 months, utilizing Adobe Creative Suite and comprehensive market analysis tools.
Head of Product Design (Interim)
Feb 2023 to June 2023
Directed comprehensive user research and usability testing to drive UI/UX improvements, leading to a 25% uptick in active user retention.
Fostered a supportive and creative environment, leading to a notable 20% reduction in designer turnover.
Delivered compelling design strategies and progress updates to key stakeholders, including C-level executives, securing alignment with business goals and critical support for design initiatives.
Guided the organization's transition to new design processes, conducting critique sessions, and monitoring the adoption process, resulting in heightened team productivity and improved design quality.
Implemented transparent and regular communication practices regarding project statuses, upcoming projects, and team performance, reducing confusion and enhancing overall team efficiency.
Alert Logic
Creative Director and Brand Manager
Aug 2022 to Jan 2022
Achieved a $100k cost reduction in design by employing effective project and resource management techniques, coupled with improved turnaround times.
Conceived a broad spectrum of B2B and B2C advertising collateral, print promotions, and social media content, thereby strengthening brand identity, online visibility, and revenue-driving designs.
Partnered with multiple departments, such as Marketing and Sales, to amplify advertising ROI and design quality.
Directed production operations, ensuring quality, installation, and prompt delivery of finished work. Supervised and trained Graphic Designers and Junior Graphics teams.
Senior Graphic Designer
June 2014 to Aug 2022
Education
Visual Communication Degree
Cy-Fair, Texas
2004 - 2008
Skills
Master - Brand Strategy and Management, Adobe Creative Suite, Design, Brand Development
Expert - Leadership, Management, Advertising, Competitor Research, Marketing, Press, Social Media
Proficient - Web Design, SEO, UI / UX, Culture Development, Cybersecurity
Familiar - Networking and IT, Mac and PC
Honors & Awards
2022 American Advertising Awards, AAF, Judge
2016 Kelby Photoshop World 2016 Guru Awards, Winner
2015 Kelby Photoshop World 2015 Guru Awards, Finalist
2013 Advertising Club of Connecticut, 8 Awards
2011 Lead Design, Fastest-Growing Distributor Award, ASI
2010 Featured in Advanced Photoshop Magazine
2010 Best in Show, Advanced Photoshop Magazine
Contact
